Financial Brand Building Program

We're launching something different in September 2025. Six months where you actually build a financial brand instead of just learning theory. Real campaigns, real feedback, real portfolio work.

Get Early Access Info

What You'll Actually Do

Six months, broken into practical modules. Each one builds on what came before. By the end, you'll have campaigns you can show potential employers or clients.

Module One

Brand Foundation Work

Start by dissecting what makes financial brands memorable. You'll study what works now in 2025, not outdated textbook examples.

  • Market positioning exercises
  • Voice and tone development
  • Competitive analysis frameworks
Module Two

Visual Identity Systems

Design work that goes beyond picking colors. You'll build complete systems that work across digital and traditional channels.

  • Logo and mark creation
  • Typography for finance
  • Pattern and asset libraries
Module Three

Content Strategy Development

Learn what makes financial content trustworthy. Create messaging that builds confidence without overpromising.

  • Compliance-aware copywriting
  • Educational content planning
  • Multi-channel adaptation
Module Four

Digital Presence Building

Website planning, social media strategy, and digital touchpoints that reinforce brand positioning.

  • Website architecture basics
  • Platform-specific strategies
  • Engagement measurement
Module Five

Campaign Development

Put everything together in a cohesive campaign. From concept through execution documentation.

  • Campaign brief creation
  • Asset production workflows
  • Testing and refinement
Module Six

Portfolio Finalization

Package your work professionally. Learn how to present branding projects to potential employers or clients.

  • Case study documentation
  • Portfolio site development
  • Presentation rehearsal
Sienna Holmgren reviewing brand design work at desk Petra Dunford consulting on financial brand strategy

Who's Teaching This

Sienna Holmgren spent eight years building brands for Australian financial companies before deciding to share what actually works. She's worked with three major banks and a dozen fintech startups.

"I got tired of seeing graduates with perfect grades but zero practical skills. This program is what I wish existed when I started."

Petra Dunford joins for the strategy modules. She's been consulting on financial brand positioning since 2018, mainly for companies trying to stand out in crowded markets.

  • Led rebrands for two regional banks in 2023-2024
  • Designed visual systems for 15+ fintech products
  • Published research on trust signals in finance marketing
  • Regular speaker at Australian design conferences

How This Actually Works

Forget watching endless lectures. This program is built around creating real work with guidance from people who've done it professionally.

1

Weekly Briefs

Get realistic project briefs every Monday. The kind you'd receive working at an agency or in-house team.

2

Your Time

Work at your own pace during the week. Most students spend 10-15 hours, but there's flexibility built in.

3

Group Reviews

Thursday sessions where you present work and get feedback. Learn from seeing what others are creating too.

Students collaborating on brand identity projects during group session

Group sessions happen online but feel collaborative. Students from our pilot program in early 2025 said the peer feedback was more valuable than they expected.

Program Details

Structure

Duration 24 weeks
Start Date September 2025
Live Sessions Thursdays 7pm AEST
Expected Effort 10-15 hours weekly

What's Included

Project Briefs 24 assignments
Feedback Sessions 24 group reviews
Resources Templates and guides
Portfolio Support Final presentation prep

Applications Open July 2025

We're taking 20 students for the first cohort. No previous design experience required, but you should be comfortable with basic computer skills and ready to put in the work.

Register Interest